Dell wants a share of the growing smartwatch market
It seems that Dell is also one of the companies that is actively exploring the smartwatch market as we enter the post-PC era.
When talking about the future of wearable technology during a recent interview with the Guardian, Dell’s Global VP of Personal Computing, Sam Burd, mentioned that Dell is “exploring ideas in that space”. He goes on to say that “Looking ahead five years, we expect devices and form factors to continue to change”.
While there are a large number of smartwatches debuting this year, the jury is still out on how wearable technologies like smartwatches and the Google Glass could impact our lives in general and in more specific areas like healthcare.
However, it is clear that the PC market has been on the decline and will continue to do so in the near future. Therefore, tech companies are looking to other markets to boost their bottom line and stay ahead of competitors.
A headlong rush into the new but growing smartwatch market would be a bad move if the market fails to develop beyond a niche interest. As such, many tech companies have adopted a wait-and-see approach, showing interest but have yet to release a product.
Burd also said that:
There are challenges in cost, and how to make it a really good experience. But the piece that’s interesting is that computers are getting smaller. Having a watch on your wrist — that’s pretty interesting, pretty appealing.
There’s a lot of discussion about how that fits into wearable devices like we’ve seen with Google Glass and watches. We’re looking at a world of lots of connected devices. I don’t see any magic new form factor like the iPad — I don’t think anybody saw how that was going to change devices.
Getting a foothold in the smartwatch market might mean more to Dell than just having a new product in their line up. So far, Dell has not been successful in current growth markets like tablets and smartphones and would need to take advantage of new opportunities before it is too late. Having lost its second place position in global PC sales to Lenovo and faced with a declining profit margin, Dell needs a product that will breath life back into the company and its bottom line.
But success will not be overnight. It might take some time to see Dell’s efforts bear fruit and if the smartwatch market will catch on in the first place.